Had breakfast a short while ago. Cream cheese on toast. I thought "I really do quite like cheese. Maybe too much.", and then I had a 'spark thought' that led to a series of thoughts that led to the following film idea:
"Cheese Rollings"
Opening sequence would basically be showing the Gloucester Cheese Rolling festival (https://youtu.be/dtvG9XDtjv4), where the winner wins the coveted cheese wheel, to provide the audience with context.
Basically it's a story about a team of sprinters that, having failed to make the London 2012 team, heard about this event and decides to try out for it after hearing of a retired cheese-rolling coach to see if they can make it (a bit of artistic licensing here - rather than just being the first to cross the finish line, the competitors actually have to catch the cheese, and it's a five-legged event done in teams of four). The coach had this wild theory that sprinters would be great on all terrains - tarmac, dirt, ice, and even hills - and so ideal for this type of 'sport'. There's a scene where the coach tells an old friend that these sprinters can run the 100m in less than 10 seconds flat and that that's lightning, but their friend replies sceptically, "Yeah, but can lighting run down a hill?".
The team initially struggle with adapting to the hilly terrain, but a training montage later of them running over lots of hills, set to Kate Bush's "Running Up That Hill", and they're basically ready to take on La Paz in Bolivia (regarded as the world's hilliest city). Anywho, later on, the lead sprinter - feeling confident that they have a shot at winning after such a glorious training montage - is cleaning their hill-running shoes by themselves. They are then approached by a former colleague of their coach, who reveals to them that the coach, a former competitor, was suspended from the festival themselves because they were caught cheating - they hid weights in the cheese wheel to make it roll to one side and only they coach knew accurately where the cheese was going to go to catch it. Other stuff happens in between, but skip to the night before the big day and the lead sprinter asks the coach why they cheated - the coach tells them they regret it and the lessons they learned about competing, themselves, and cheese: "If you're not enough without it, you'll never be enough with it." (this was the 'spark thought').
Anyway, at the race itself the sprinters gets really close to catching the cheese, but one of them trips up on a rabbit hole, causing them to tumble down the hill in a spectacularly ragdoll-manner, surpassing the cheese itself, until they're collapsed just before the finish line, the cheese itself having rolled into their seemingly-lifeless bodes and not passing the finish line itself either. The crowd is shocked and silent, thinking the team dead. The lead sprinter eventually comes to, telling the team that they have to finish the race. Cue dramatic-yet-uplifting music as we cut to a shot where the concerned crowd gathered around the team's crash site part and we see them carrying the cheese wheel above their heads over the finish line.
The team wins, they're coach is forgiven for their past transgressions by the Cheese Wheel Rolling committee, and they go down in history as the first and only professionally-trained team to take part in said race.
There're also two sub-plots:
1) The team initially not being accepted by their fellow competitors prior to the grand finale due to some apparent differences, especially by some particular antagonist. This is resolved with a slow-clap at the end, though, initiated by the team's main antagonist, once they cross the finish line carrying the cheese wheel, as everybody remembers what the festival is about. It's all very cheesy.
2) One of the team members is contractually obliged to wear Nike, who were their main sponsors, but they actually feel more comfortable in Adidas, and throughout the film we see the pressure put on this member from Nike to wear their brand whilst running down that hill, until eventually another teammate encourages the former to wear whatever brand they feel comfortable in and they become their own person in a key scene of character development (this is also a way to get potential funding for the film - can change the brands around to match whoever sponsors and doesn't sponsor the idea).
Note: This may not be inspired by true events, but it is inspired by a film that itself was inspired by true events...